The CBS 60 Minutes segment followed reporter Lesley Stahl as she traveled to the Kalahari Deserts of South Africa to investigate the wild stories circulating about a Succulent "Cactus" eaten by native Bushmen for hundreds of years. It had been reported that the eating of Hoodia Gordonii could stave off hunger and this discovery was attracting the interest and deep pockets of major pharmaceutical companies and being touted as a breakthrough discovery.

Hoodia Gordonii researcher Dr. Richard Dixey explains how he believes Hoodia Gordonii actually works:

"There is a part of your brain, the hypothalamus. Within that mid-brain there are nerve cells that sense glucose sugar. When you eat, blood sugar goes up because of the food, these cells start firing and now you are full."

"What the Hoodia seems to contain is a molecule that is about 10,000 times as active as glucose. It goes to the mid-brain and actually makes those nerve cells fire as if you were full. But you have not eaten. Nor do you want to." Source: BBC News Friday, 30 May 2003

"Results not typical;
your results may vary."

Photo Taken Feb 2006 in S.A. of Local Bushman Rancher eating fresh Hoodia.

Photo Copyright Desert Burn® Industries, 2008. All Right Reserved. Any pirating of this image will result in legal prosecution.

Interviewing a number of people and finally sampling a "finger" from the
Hoodia Gordonii on camera, this was perhaps the first time in the history of
television that a major news report gave a green light, a thumbs up, to a
traditional plant that has the potential to help many overweight people fight
the battle of the bulge when combined with a sensible diet and regular exercise.

"Results not typical;
your results may vary."

In May of 2005 we released Desert Burn® ZA-750™ Hoodia to commemorate our new premium Hoodia source material.

In 2006 our new liquid Hoodia product DesertJuice™  hit the market along with HoodiaJava™ Coffee and our Hoodia Tea.

In 2007 we released the world's first authentic Hoodia Shake® .

Now in 2008 we are happy to release the world's first authentic 1000 MG Hoodia Tablet, King Hoodia.

Until 2004, only a handful of "Hoodia" products existed in the USA and in researching this incredible product information was circulating that "20:1" hoodia extracts being sold on the market contained little if any authentic Hoodia Gordonii. For this reason we decided to go with 100% Raw Hoodia Gordonii Powder and to concentrate solely on Hoodia rather than diluting the product with other herbal ingredients.

If you want the best Hoodia Gordonii then there can be only one, choose Desert Burn® ZA-750™ hoodia.

Experts in the field of Hoodia Gordonii will tell you that large doses of Hoodia Gordonii need to be consumed if a person hopes to see results with Hoodia Gordonii. For this reason we recommend a person start out taking 3 grams a day or the equivalent of four 750mg Desert Burn® ZA-750™ hoodia dietary supplement capsules.

You have heard the rumors that "All Hoodia is not created equal" and must be asking yourself then how can I be assured that I am buying the best hoodia product on the market?.. That's a fair question.

Authentic Hoodia Gordonii is only available for export from Africa with the majority of hoodia being exported from South Africa's Western Cape.

Hoodia inn the wild it is considered an endangered species and wild hoodia is strictly controlled.

With the advent of commercial interest in hoodia generated by the major drug companies commercial hoodia farms have been allowed to be launched that are growing Hoodia Gordonii for human consumption which is called Cultivated Hoodia.

South African hoodia farmers number at about five currently and are required to possess a Growers License, Export License and a "per shipment" C.I.T.E.S license when shipping Raw Hoodia Gordonii out of the country.

Large pharmaceutical companies would like to control Hoodia Gordonii and currently hold patents for hoodia "extracts" of this plant but for now the 100% Hoodia Gordonii powder is permitted for sale to the public and hopefully will continue to be made available since no company should be able to "patent" a plant that was created by the creator YHWH, and considering hoodia has been around since the beginning of time.