Desert Burn respects the privacy needs and concerns of our
customers. That is why how we handle any personal information, such
as your name, address, email address or phone number ("Personal
Information") that you provide to us is important to us. To earn
your trust, we respect your privacy in handling Personal Information
relating to you and your transactions with us, whether at one of our
online (Desert Burn) store, our Call Center or through Desert
Burn.com or one of our related Internet web sites ("Sites"). This
Privacy Statement describes the Personal Information we gather about
you, what we do with it, the safeguards we have in place to protect
it, and how you can control our use of it. By using the Sites, the
user agrees, without limitation or qualification, to be bound by
this Privacy Statement.
When you provide Personal Information at our Stores, our Call
Centers, and our Sites, you are consenting to the manner in which
Desert Burn will collect, use, disclose and otherwise manage your
Personal Information, as set out below.
Who May Use the Sites: The Sites are not intended or designed to
attract users under the age of 18. We do not collect Personal
Information from any person we know to be under the age of 18. If
you are under 18, we ask that you not send us any Personal
Information.
The Sites are intended for users from the United States and those
not governed by privacy policies of other countries. Users from the
European Union are advised not to disclose Personal Information to
Desert Burn. Information sent to us will be housed on servers
located in the states of California, in the United States. Do not
send us information unless you consent to the application of U.S law
and to the use and disclosure of your information consistent with
this Privacy Statement.
Collection and Use of Personal Information: We may collect Personal
Information that you provide us when you:
Purchase, order, return, exchange or request certain information
about our products and services;
Contact a Call Center or customer service desk;
Visit or register with our Sites or participate in another feature
of our Sites, such as our Newsletter
Enter into a contest or sweepstakes or respond to one of our
surveys; or
Provide us with comments or suggestions.
We may also collect Personal Information about you from our Service
Providers who provide us with e-commerce related services related to
the Sites.
Shopping at Desert Burn: When you purchase products and services at
one of our Stores, you can do so anonymously when you pay with cash.
If you use a credit or debit card for any of your purchases, we will
collect your credit or debit card information and keep a history of
your purchases. We use this information to process your orders and
to better assist you when you visit or call us. We may also ask for
your zip code as well, to help us improve our product and service
offerings to your area. We do not store credit card information.
When you return previously purchased merchandise or request a refund
or exchange, you may be asked to give your name, address, phone
number and show information that identifies you, such as your
driver's license. We collect this information to help prevent fraud.
Call Centers: When you call one of our Call Centers about a product,
delivery, billing question or for customer service, you may be asked
for Personal Information that identifies you along with additional
information we need to help us promptly answer your question, such
as your name and address and a phone number where we might contact
you. We may retain this information to assist you in the future.
Site Registration: Registration is an optional service provided by
our Sites. You do not have to register to browse on our Sites, but
you do have to register to purchase products on our Sites. When you
register, you are asked for information such as your name, address,
phone number, e-mail address, a password that you select, and your
interests, if you choose to register them. Your registration
information may be used to help make your online shopping quicker
and easier, by pre-filling certain parts of your shopping
information. When you register you will have the opportunity to sign
up for future marketing information from Desert Burn.
Contests, Questions or Surveys: When you ask a question, participate
in a survey or enter a contest or sweepstakes at a Store, a Desert
Burn sponsored event or through our Sites, we may collect your name,
address, phone number and e-mail address. We use this information to
administer your participation in a contest or sweepstakes. At the
time you are entering a contest or sweepstakes, we may ask your
permission to send you future marketing information from Desert
Burn.
Other Uses of Personal Information: Desert Burn also uses Personal
Information, including information provided to us from our Service
Providers, to continually assess and improve the products and
services we offer. To serve you better, we may combine the Personal
Information that you give us with publicly available information and
information we receive from or cross-reference with our marketing
partners and others. We use that combined information to enhance and
personalize your shopping experience with us, to communicate with
you about our products and events that may be of interest to you,
and for other promotional purposes.
Promotional Information and Marketing Materials: We would like to
inform you of products and services, sales and special offers that
might benefit you. When you register online or participate in a
survey, you will have the opportunity to sign up for e-mails about
our products, services, sales and special offers.
We may also send you mail, email or call you with information about
our product and service offerings if you have provided us with your
name and address, email address or phone numbers at our Stores, Call
Centers or Sites. If you would like to stop receiving such
promotional information from Desert Burn, please see the "Privacy
Preferences/Opt-Out" section of this Privacy Statement.
Disclosure of Personal Information: We enter into marketing
relationships with advertisers or other companies that provide
products or services that we believe may be of interest to Desert
Burn customers. We will share your Personal Information with those
marketing partners in order to help them send you information that
we believe will be of interest to you. We may share non-identifiable
aggregated information with these companies. We will not disclose
your telephone number, credit card account information or e-mail
address for these purposes. We may also provide Personal Information
to any of our affiliated businesses.
Access to Personal Information by Companies that Work with or on
Behalf of Desert Burn: Some of our operations, such as our
electronic commerce, may be managed by Service Providers who are
unaffiliated companies. These companies may share Personal
Information with their affiliates and with service providers whom
they engage to perform services related to our Sites or the
operation of our business. Examples of these services include
payment processing and authorization, fraud protection and credit
risk reduction, product customization, order fulfillment and
shipping, marketing and promotional material distribution, Web site
evaluation, data analysis and, where applicable, data cleansing.
These companies may have access to your Personal Information on a
confidential basis only to the extent necessary to perform their
functions. In no event will we authorize these companies to use your
Personal Information for any reason other than to provide you with
those specific services.
If your purchases are being shipped to you, your shipping
information will be shared with our delivery service providers (U.S.
Postal Service, UPS, or other delivery companies we or you select).
Our delivery service providers are asked not to use your Personal
Information for any purpose other than making the delivery.
Sale of Business: In the event that Desert Burn or some of our
assets are sold or transferred or used as security, your Personal
Information may be transferred to third parties as part of that
transaction.
Disclosures of Personal Information in Legal Proceedings: If Desert
Burn or any of our Service Providers is requested by law enforcement
officials or judicial authorities to provide Personal Information on
individual users, Desert Burn or the applicable Service Provider
may, without your consent, provide such information. In matters
involving claims of personal or public safety, Desert Burn or the
applicable Service Provider may provide your Personal Information to
appropriate authorities without your consent or court process.
Desert Burn or our Service Providers also will provide your Personal
Information in response to a search warrant or other legally valid
inquiry or order, or to an investigative body in the case of a
breach of an agreement or contravention of law, or in litigation
involving Desert Burn, the applicable Service Provider, or otherwise
as required by law. We may also disclose Personal Information to
assist in debt collection where you owe a debt to us.
Access to Personal Information: You may request access to the
Personal Information that we have about you. If you are a registered
user with our Sites, you can access your profile information at any
time by clicking on the "My Account" link at the top of any page on
the Sites on which you registered.
For further instructions on accessing the Personal Information that
Desert Burn may have about you, please see the "Contacting Us"
section of this Privacy Statement.
Privacy Preferences / Opt-Out: We now offer an on-line preference
page located within the My Account section on www.Desert Burn.com
where you can register and change your preferences to receive or not
receive marketing materials. You may also update what
product/lifestyle preferences you prefer, which may determine what
offers and promotional materials you may receive. You may update
these preferences at any time, but you must first register by
creating an account before you can update any of your preferences.
Please allow sufficient time for your preferences to be processed.
Additional Information about Our Sites
Visiting Our Sites: In general, you can visit our Sites without
telling us who you are or providing us with any information.
However, we collect the IP (Internet protocol) addresses of all
visitors to our Sites and other related information such as page
requests, browser type, operating system and average time spent on
our Sites. We use this information to monitor and improve our Sites.
Cookies and Tracer Tags: Our Sites use a technology called
"cookies". A cookie is a tiny element of data that our Sites can
send to your browser, which may then be stored on your hard drive so
we can recognize you when you return. All pages on our Sites where
you are prompted to log in or that are customizable require that you
accept cookies. If you have registered with our Sites, these cookies
(1) may let us know who you are, (2) are necessary to access your
account information (stored on our computers) in order to deliver
products and personalized services, and (3) will provide us and our
Service Providers with information that we will use to personalize
our Sites in accordance with your preferences. Cookies are also
required to optimize your shopping experience in that they allow you
to add multiple items to your shopping basket before checking out.
You may set your Web browser to notify you when you receive a
cookie. However, should you decide not to accept cookies from our
Sites, you will limit the functionality we can provide when you
visit our Sites. Tracer Tags: Our Sites may also use a technology
called "tracer tags". These may also be referred to as "Clear GIFs"
or "Web Beacons". This technology allows us to understand which
pages you visit on our Sites. These tracer tags are used to help us
optimize and tailor our Sites for you and other future website
visitors.
Security of Personal Information: We maintain administrative,
technical and physical safeguards to protect against unauthorized
access, use, modification and disclosure of Personal Information in
our custody and control. We also are committed to employing
reasonable technology in order to protect the security of our Sites.
However, even with the best technology, no website is 100% secure.
We will take reasonable measures which we believe are appropriate to
protect your Personal Information from loss, misuse, alteration or
destruction, and, where possible, will ask that any third parties to
whom we may transfer such information to take comparable steps to
protect that security.
Secure Shopping: When you place orders on our Sites, all of your
order information, including your card number and delivery address,
is transmitted through the Internet using Secure Sockets Layer (SSL)
technology. SSL technology causes your browser to encrypt your order
information before transmitting it to our secure server. SSL
technology, an industry standard, is designed to prevent someone
other than operators of our Sites from capturing and viewing your
Personal Information. Since any order information you provide to us
on our Sites will be transmitted using a secure connection, if your
Web browser cannot support this level of security, you will not be
able to order products through our Sites. The most recent versions
of Netscape Navigator™ and Microsoft Internet Explorer® can support
a secure connection and can be downloaded for free from the Netscape
and Microsoft website respectively.
Passwords: To provide you with an increased level of security,
online access to your Personal Information is protected with a
password you select. We strongly recommend that you do not disclose
your password to anyone. Desert Burn will never ask you for your
password in any unsolicited communication (including unsolicited
correspondence such as letters, phone calls or e-mail messages).
Our Privacy Statement and Outside Links: This Privacy Statement only
applies to the various Sites. Our Sites may include links to the
websites of our business partners, vendors and advertisers. These
other sites are outside of our control. Please be aware that these
websites may collect information about you, and operate according to
their own privacy practices which may differ from those contained in
our Privacy Statement. Remember to consult that website's own
privacy policy, as once you are outside any of the Sites, any
information you submit is no longer in our control.
Privacy Statement Modifications: From time to time we may modify or
amend this Privacy Statement in order to comply with new laws or
regulations or to reflect future changes in our business practices.
Any changes in our policies will be communicated in this page so
please check back on occasion. We also may post a notice on our
Sites or send an email describing the changes.
Contacting Us: If you have any questions about our handling of
Personal Information, please contact us at Desert Burn, Marketing
Department - 14th Floor, 300 Sixth Avenue, Pittsburgh, PA 15222,
Attn: Privacy Manager or e-mail us at privacyconcerns@Desert
Burn.com. Alternatively, you may call us toll-free at 1-877-Desert
Burn-4700.
